"You’ve Been Doing Makeup Wrong" Rose-Marie Swift Explains
I had the absolute honor of sitting down with Rose-Marie Swift, legendary makeup artist and founder of RMS Beauty, for a hands-on masterclass that completely changed how I think about makeup—especially for mature skin. In this video, Rose-Marie challenges so many of the “rules” we’ve been taught. Her approach is modern, refreshing, and designed to bring out your natural radiance—without layering on a ton of product. If you’re over 40 and feel like makeup just isn’t working the way it used to, this is a must-watch. Inside this tutorial, you’ll learn: - The biggest makeup mistakes most women 40+ make - How to create a glowy, fresh look without heavy foundation - Rose-Marie’s honest take on makeup trends, techniques, and what really works - How to best use her favorite RMS Beauty products (with links below!) - Why simplicity might be the most powerful beauty tool you have
Is this the EASIEST LIPLINER Ever?! (6000 People Think So)
Today I'm going to show you the brand new makeup launch from Merit Beauty. I've tested different combinations of the Merit signature lip liner and the Merit shade slick tinted lip oil. 2025 has had some interesting releases in beauty, some are must haves and some are just okay. Watch the full video to see my honest review and decide if this set is something that's perfect for you!
Over 40? These Drugstore Dupes Are Secretly Better Than High-end!
If you want great products with reasonable price tags, you've come to the right place. These mature beauty products are the best for women 40 - 50 - 60 - 70 and beyond.I'm sharing my favorite luxury products and the best drugstore options to solve issues mature women face.
How you're ACCIDENTALLY making yourself LOOK OLDER
Makeup tips for mature women to help look and feel 10 years younger. How you do your makeup as you mature and grow older does change. Let's look at the common techniques and mistakes to avoid on women ages 50, 60 and beyond. This is for beginners or makeup enthusiasts who want to look their best. I'm addressing skin, eye, eyeliner, and other face products that make you look older. Let's put this to the test and show you what trends are over for mature makeup.
Dark Circles & Hollow Under Eyes? Try These Fast Fixes!
How do you cover dark under eye circles and hollows without looking dry or crepey? Today I'm going to show you how to get rid of your under eye circles and hollows in a step by step guide. Let's hydrate, correct, and remove those under eye circles from sight, and leave you feeling absolutely glowing and youthful. These tips will make this process quick and easy for you to do yourself.
Everyone Loves Sweed Beauty—Here’s the Truth!
I'm deep diving into a full face of Sweed Beauty! Today I'm going to give you my honest review of Sweed Beauty. I'm testing the miracle powder, glass skin foundation, air blush cream, le lipstick, lash and brow serum, lip liner, eyeliner, mascara and more! See me test these products, check reviews and decide if this makeup is all people say it is! Please let me know in the comments if you've tried Sweed Beauty, what you loved, what you hated and why?
BEST SETTING POWDERS (Drugstore & High-End)
We've talked about the difference between pressed powders, lose powders, and powder foundations. Now it's time to talk about my favorite powders. I'm going to show you the best for dry skin, oily skin, mature skin, natural finishes, and long lasting results. I'm going to give you some key ingredients to look for when you're shopping. I'll also name some makeup that is luxury, as well as affordable drugstore brands that will leave your face with a finished look!
How To Apply Powder Makeup Like a Pro! | Foundation, Loose, Pressed & More
We are going to talk about loose powder, pressed powder, powder foundation, how to apply each, and when to use. We will also review tools and techniques to get a flawless finish. Whether you're using them as a finishing product, setting your makeup, wearing a more minimal application, or retouching throughout the day with a handy compact. Let's explore the world of powder and give you the confidence to know which is best for any occasion. Ready, set, powder!
Foundation Hacks Every Mature Woman Should Know!
Foundation can be frustrating as we age and what once worked perfectly, leaves us feeling cakey, creasy or just plain dull. This tutorial is a masterclass for beginners or women just looking for a fresh approach to applying foundation that looks beautiful and youthful. Let's ditch the dry looking makeup and show off your skin over 40, 50, 60+ It's time to give your makeup application a makeover!
What Is the difference between Loose Powder vs Pressed Powder? | Do you need both?
Today we are looking at the difference between pressed and loose powder. Powder can be a helpful tool in setting your makeup to extend it's wear time. What is the difference between using a compact vs loose powder? Should you go for a translucent or tinted powder? Let's break down together what each of these powders do and when you should use them. Finally let's answer the key question: Do we need both?