The BEST Foundation for Mature Skin - ACCORDING TO YOU!
Mature Makeup, Makeup Tutorial, Foundation Gabriela Soares Mature Makeup, Makeup Tutorial, Foundation Gabriela Soares

The BEST Foundation for Mature Skin - ACCORDING TO YOU!

I asked YOU to tell me the best foundations for mature skin and then I put your top recommendations to the test! If you’re looking for the best foundation for women over 40, foundation for aging skin, or a natural foundation that won’t emphasize texture and fine lines, this video is for you. Over the last week, I tested four of the most recommended foundations and new skin tints from my community: Wet n Wild Bare Focus Tinted Hydrator, IT Cosmetics CC+ Cream, L’Oréal True Match Nude Hyaluronic Tinted Serum, and Chanel Les Beiges Water-Fresh Tint. Instead of just showing you how they look immediately after application, I wore each one for a FULL DAY. You’ll see every foundation in studio lighting, up close in natural daylight, AND at the end of the day so we can see how it actually performs on mature skin.

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These are the Best Lipsticks. Period.
Mature Makeup, Makeup Tutorial, Lipstick Gabriela Soares Mature Makeup, Makeup Tutorial, Lipstick Gabriela Soares

These are the Best Lipsticks. Period.

If you’re looking for the best lipsticks for mature lips and women over 40, these are the ones I actually wear and recommend. After trying hundreds (probably thousands) of lipsticks throughout my 20-year career as a makeup artist, I’m sharing my top lipstick shades of 2026, from affordable drugstore finds to beautiful luxury lipsticks.

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Mature Beauty Launch!
Mature Makeup, Makeup Tutorial Gabriela Soares Mature Makeup, Makeup Tutorial Gabriela Soares

Mature Beauty Launch!

For years, I’ve worked with women who felt like their makeup suddenly stopped working. Not because they forgot how to apply it.
But because the products were never designed for evolving skin.

So I created something that is.

This is Mature Beauty

This is makeup that works with your features, not against them.

Meet The First Collection: Velvet Eyeliner.

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No More Under Eye Bags! How to Cover Them Up Instantly
Mature Makeup, Makeup Tutorial Gabriela Soares Mature Makeup, Makeup Tutorial Gabriela Soares

No More Under Eye Bags! How to Cover Them Up Instantly

If under eye puffiness has ever made your concealer look heavier, or textured, you are not imagining it. Puffiness behaves very differently than dark circles, and using the same technique for both can actually emphasize the problem instead of softening it.

The good news is that with a few small adjustments in prep and placement, you can create a smoother, brighter under eye that looks refreshed and natural in any lighting.

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If You Hate Foundation… Try This Instead | NO FOUNDATION MAKEUP
Mature Makeup, Makeup Tutorial Gabriela Soares Mature Makeup, Makeup Tutorial Gabriela Soares

If You Hate Foundation… Try This Instead | NO FOUNDATION MAKEUP

If You Hate Foundation… Try This Instead | NO FOUNDATION MAKEUP If you hate the feeling of foundation, but still want your skin to look even and put together… this makeup tutorial is for you. In today’s video, I’m showing you my favorite NO FOUNDATION makeup routine for a more natural, lightweight look that still gives you coverage where you need it. This is such a great option if you prefer natural makeup, want your skin to still look like skin, or feel like traditional foundation is just too heavy (especially on more mature skin).

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